Club Med SWOT-analysis

After the analysis of the environment, like for Opodo and Mobility, we made a SWOT analysis for the Club Med. You will find hereafter the strengths and weaknesses of Club Med and the opportunities and threats of its environment.

Analysis of the business environment of Club Med

Industry forces

• The main actors of the tourism are the tour operators which imagine and elaborate the journeys.
  The marketing policy of the group is based on a customized marketing where one chooses his club, as you choose a holiday, in contrast to mass tourism.
  In travel industry, there is more and more a great saving which is made on the fixed costs.


• The new concept of "Club Med Passworld Teen Access" offers teens a place designed and drawn for them.


• High influence of the media on tourism. One study showed that 31% of people get their ideas in the travel magazines.

Key trends forces

• Concerning the trends of the tourism industry, we noticed that people’s mentality has been shifted. Indeed, few years ago, people wanted only holidays to rest, to be quiet. But today, people want to take advantage of holidays for discovery. There is a really need of culture and adventure. People wants to have new experiences, to know the local culture (visit of museum, of monuments, of natural sites, of exposition, etc.), to discover landscapes, etc.


• Besides, in this type of business, environment protection is more and more considered. With all the questions about global warming that have been emerged, people are more and more concerned with this problem. And because travelling produce a lot of pollution (for example, with airline transport), enterprises like Club Med have to take into account this problem in their offers.


• Another trend is the fact that, today, people travel gladly with friends and less with family, especially young people. So the business travel must consider it and propose offers that target this kind of consumer. That’s what Club Med do with its “Club Med Passworld”.


• And finally, let’s talk about the growing importance of the e-tourism. Internet really changed the way of preparing holiday or just a travel. People can easily find the best offers and make a choice at home Moreover, the presence on the web of the travel enterprise enable people to book a travel late (“Last minute” offers).

Market forces

• In this kind of business, offers are often segmented according to the type of consumers. We can distinguish four main types of consumers: family, senior, couple and bachelor young people.


• But consumers can also be segmented according to the type of the activities proposed. For example, business travelis growing in importance. There also exists sport travel, tourism of sailing, seaside tourism, tourism of mountain etc.


• Finally, in this kind of market, the customer relationship is very important. Indeed, the travel business industry has to be welcomed and gentile with its clients because, if a client has a bad experience, it is easy for him/her to switch from one tour operator to another one.

Macroeconomicforces

• Since 2000, the Club was not saved by the difficulties in which was confrontedthe sector of the tourism: war in Iraq, epidemic of pneumopathie atypical,threats and terrorist attacks, bad economic situation (crisis, rise of theprice of barrel of oil, …), etc.


• The group emphasizes the use of locallabor. This allows him toforge ties with thepolitical institutions and the culture of hostcountries.

References :
www.clubmed.ch
http://christophe.benavent.free.fr/IMG/pdf/clubMed_msgx_2007.pdf
http://www.slideshare.net/Mondadori/etude-tourisme

Club Med Business Model

Why this company?
Nowadays Club Med is one of the major actors of the tourism. It is the world leader of vacation villages with more than 100 villages in every corner of the world. Club Med proposes trips for all ages and for all tastes by having programs by the sea to winter programs. Club Med uses Internet as their main communication tools with it's customers.

Website?
http://www.clubmed.com/




Business model description

Customer segments
The main customers of Club Med are travelers and holiday maker. The travelers can be private/family, business people, teenagers among others.

Customer relationships
Club Med maintains privileged relation with its customers. It’s personal relationship. Club Med knows how their customers are, what their expectations are. Club Med suggest to their best customers to belong to “Club Med Great Member” group.

Channels
There are three main types of channel: Internet (meta search site), Direct selling multichannel (online booking of hotel, telephone booking), Channel intermediaries (tour operators, travel agencies, incentive organizations).

Value proposition
The proposition value of Club Med is “living together”. It’s based on tolerance, mutual interest involving people from very different backgrounds, religions, nationalities and walks of life. It’s also based on traditional values of quality and satisfaction. It leads to happiness, fun and enjoyment of the natural world.

Key activities
The main activity of Club Med is to make turn the 100 Villages (Sports, relaxation, animations and gastronomy) which are present on 5 continents.

Key ressources
The main key resources to Club Med are employees, material, building. Club Med can rely on its staff to put on the village activity among others.

Key partners
The main types of customers are travel agencies and tourist offices. Besides they are providers (for airlines transport, for support, for consumption goods, etc.). Indeed Club Med is a company which needs several resources to make its activities go on. For instance, Club Med integrates flight in its packages that’s why it has to collaborate with airline transport.

Cost structure
The main costs of Club Med are purchases, external services, wages. It’s mainly attribute to Village activities. These activities required a lot of utilities and employee. The marketing department also requires many costs.

Revenue streams
The main source of revenue for Club Med comes from the Village activity.