Why this company?
Nowadays Club Med is one of the major actors of the tourism. It is the world leader of vacation villages with more than 100 villages in every corner of the world. Club Med proposes trips for all ages and for all tastes by having programs by the sea to winter programs. Club Med uses Internet as their main communication tools with it's customers.
Nowadays Club Med is one of the major actors of the tourism. It is the world leader of vacation villages with more than 100 villages in every corner of the world. Club Med proposes trips for all ages and for all tastes by having programs by the sea to winter programs. Club Med uses Internet as their main communication tools with it's customers.
Website?
http://www.clubmed.com/
Business model description
Customer segments
The main customers of Club Med are travelers and holiday maker. The travelers can be private/family, business people, teenagers among others.
Customer relationships
Club Med maintains privileged relation with its customers. It’s personal relationship. Club Med knows how their customers are, what their expectations are. Club Med suggest to their best customers to belong to “Club Med Great Member” group.
Channels
There are three main types of channel: Internet (meta search site), Direct selling multichannel (online booking of hotel, telephone booking), Channel intermediaries (tour operators, travel agencies, incentive organizations).
Value proposition
The proposition value of Club Med is “living together”. It’s based on tolerance, mutual interest involving people from very different backgrounds, religions, nationalities and walks of life. It’s also based on traditional values of quality and satisfaction. It leads to happiness, fun and enjoyment of the natural world.
Key activities
The main activity of Club Med is to make turn the 100 Villages (Sports, relaxation, animations and gastronomy) which are present on 5 continents.
Key ressources
The main key resources to Club Med are employees, material, building. Club Med can rely on its staff to put on the village activity among others.
Key partners
The main types of customers are travel agencies and tourist offices. Besides they are providers (for airlines transport, for support, for consumption goods, etc.). Indeed Club Med is a company which needs several resources to make its activities go on. For instance, Club Med integrates flight in its packages that’s why it has to collaborate with airline transport.
Cost structure
The main costs of Club Med are purchases, external services, wages. It’s mainly attribute to Village activities. These activities required a lot of utilities and employee. The marketing department also requires many costs.
Revenue streams
The main source of revenue for Club Med comes from the Village activity.
http://www.clubmed.com/
Business model description
Customer segments
The main customers of Club Med are travelers and holiday maker. The travelers can be private/family, business people, teenagers among others.
Customer relationships
Club Med maintains privileged relation with its customers. It’s personal relationship. Club Med knows how their customers are, what their expectations are. Club Med suggest to their best customers to belong to “Club Med Great Member” group.
Channels
There are three main types of channel: Internet (meta search site), Direct selling multichannel (online booking of hotel, telephone booking), Channel intermediaries (tour operators, travel agencies, incentive organizations).
Value proposition
The proposition value of Club Med is “living together”. It’s based on tolerance, mutual interest involving people from very different backgrounds, religions, nationalities and walks of life. It’s also based on traditional values of quality and satisfaction. It leads to happiness, fun and enjoyment of the natural world.
Key activities
The main activity of Club Med is to make turn the 100 Villages (Sports, relaxation, animations and gastronomy) which are present on 5 continents.
Key ressources
The main key resources to Club Med are employees, material, building. Club Med can rely on its staff to put on the village activity among others.
Key partners
The main types of customers are travel agencies and tourist offices. Besides they are providers (for airlines transport, for support, for consumption goods, etc.). Indeed Club Med is a company which needs several resources to make its activities go on. For instance, Club Med integrates flight in its packages that’s why it has to collaborate with airline transport.
Cost structure
The main costs of Club Med are purchases, external services, wages. It’s mainly attribute to Village activities. These activities required a lot of utilities and employee. The marketing department also requires many costs.
Revenue streams
The main source of revenue for Club Med comes from the Village activity.
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