World tourism > 1 billion in 2012

Next year the world will face over one billion tourists and latest by 2030, 1.8 billion people will travel internationally every year.

The increase in tourism is espected to be twice as large in developing countries than in developed countries. Countries in Asia, South America, Central and Eastern Europe, Middle East and Africa will on average have an increase of 30 million tourists a year, while developed countries will increase in average of 14 million a year.

In 2030, developing countries will have a market share of 58% and already by 2015 thies countries will have as many tourists as the developed countries.

(source: UNWTO)

PATA & Dragon Trail

The Pacific Asia Travel Association has signed a PATA Preferred Partner agreement with Dragon Trail, an award-winning digital marketing and travel technology company in Beijing.

The agreement aims to strengthen cooperation in the development of digital marketing, social media, and to support PATA’s activities in China.

“The understanding of China’s social media, online marketing and mobile is critical to the success of any travel industry brand. Dragon Trail’s focus on China, travel and digital will help PATA communicate with existing and prospective members to help build their business. The partnership is important, especially with the launch of the new PATA China Chapter later this year,”
/Mr Stu Lloyd, Senior Director, PATA

“We are very pleased to enter into a preferred partnership with PATA at a time when the travel world is looking to China. We are seeing a shift from traditional cookie-cutter tour groups to a new generation of Chinese traveller who wants individual and personal travel experiences. Partnering with PATA presents an important opportunity to educate international travel organisations about these emerging trends, and help leverage digital channels to seize the opportunity,”
/Mr Jens Thraenhart, President and Co-Founder of Dragon Trai

Source : Dragon Trail

On current trends, while the global economy is predicted to grow by 3.3% between 2010 and 2030, the number of aviation passengers looks set to grow by 4.2%.

What will change?
however, is who flies – and how.


(Source: http://www.forumforthefuture.com/)

Four scenarios for the future of tourism

The website www.forumforthefuture.org is a website of a non-profit organisation who works on a better and sustainable future world.

In this forum, they did an analysis and devised four scenarios about future tourism.

Boom and Burst from Forum for the Future on Vimeo.

Divided Disquiet from Forum for the Future on Vimeo.

Price and Privilege from Forum for the Future on Vimeo.

Carbon Clampdown from Forum for the Future on Vimeo.

Between 4% and 5% growth in international tourist arrivals in 2011.
(Source: UNWTO)

Work in progress

Just wanted to share some pictures with you all, from our group work-day the 2nd of November. The day ended with the result you can see in the last picture. A lot of colorful post-it’s on a table in the canteen of Antrophole :)

"This year’s theme is a celebration of tourism’s role in linking together the cultures of the world through travel. With millions of people travelling the world each year, never before have so many people been to so many places, nor been so exposed to other cultures. This interaction between individuals and communities, and their diverse cultures, leads to tolerance, respect and mutual understanding - the building blocks for a more peaceful world."

(Source: http://wtd.unwto.org/en)

To begin...

This blog has been created in a HEC lecture context. "eBusiness" is the name of the course and is taught by Professor Alexander Osterwalder. On the blog there will be stuff about the "Travel Industry", some because we want to, some because we have to and some just because we feel for it.

Enjoy!

http://www.businessmodelgeneration.com/

"Business model innovation is about new ways of creating, delivering and capturing value."
Alexander Osterwalder

Zakia, Lisa, Karolina, Vanessa, Marc and Arielle.