Empathy map - future costumer

We have created an empathy map of a future consumers thoughts. There will not be any explanation, you have to wait and see the presentation. Enjoy :)

After "Vélib" -> "Autolib"

Mobility becomes more and more important in cities !

In Paris, after "Vélib", there is a new way to drive now => using an electric car for a quick trip. 

We can book a car on a website, that's why Internet is the first way to interact for a transaction today. It's simple, fast and fun !

Discover Autolib : http://www.autolib.eu/.

World tourism > 1 billion in 2012

Next year the world will face over one billion tourists and latest by 2030, 1.8 billion people will travel internationally every year.

The increase in tourism is espected to be twice as large in developing countries than in developed countries. Countries in Asia, South America, Central and Eastern Europe, Middle East and Africa will on average have an increase of 30 million tourists a year, while developed countries will increase in average of 14 million a year.

In 2030, developing countries will have a market share of 58% and already by 2015 thies countries will have as many tourists as the developed countries.

(source: UNWTO)

Can smartphone apps replace permanent airport signage?

Apps is not a new topic on our blog, and we will continue the research and keep follow future trends. The article below is a case from Frankfurt Airport, where Erwin Hoffman, business development manager, talks about using apps in the airport and future trends.
Frankfurt Airport has big success with the app. Since its introduction in August, more than 50,000 iPhone users have downloaded it, and between 2,500-3,000 passengers make use of it on a daily basis.

Quotes of Erwin Hoffman from the article:
“It will always be the case that you need signage,”

“Airports are very busy places and people can be very stressed out if they’re rushing for a flight. If you’ve got an electronic guide, this can make the process easier but it should be used to supplement signage, not replace it. In fact, if anything, airports should focus on continuing to improve signage.”

“I once heard someone say in a discussion that the smartphone will become a remote control for your life, and to an extent, I agree with this.” “Even if it won’t become the primary means of airport wayfinding, the smartphone app can still play an integral role in the overall airport experience.”

You can read the rest of the article here:
http://www.futuretravelexperience.com/2011/10/can-smartphone-apps-replace-permanent-airport-signage/