Empathy map - future costumer
We have created an empathy map of a future consumers thoughts. There will not be any explanation, you have to wait and see the presentation. Enjoy :)
After "Vélib" -> "Autolib"
Mobility becomes more and more important in cities !
In Paris, after "Vélib", there is a new way to drive now => using an electric car for a quick trip.
We can book a car on a website, that's why Internet is the first way to interact for a transaction today. It's simple, fast and fun !
Discover Autolib : http://www.autolib.eu/.
World tourism > 1 billion in 2012
Next year the world will face over one billion tourists and latest by 2030, 1.8 billion people will travel internationally every year.
The increase in tourism is espected to be twice as large in developing countries than in developed countries. Countries in Asia, South America, Central and Eastern Europe, Middle East and Africa will on average have an increase of 30 million tourists a year, while developed countries will increase in average of 14 million a year.
In 2030, developing countries will have a market share of 58% and already by 2015 thies countries will have as many tourists as the developed countries.
(source: UNWTO)
In 2030, developing countries will have a market share of 58% and already by 2015 thies countries will have as many tourists as the developed countries.
(source: UNWTO)
Can smartphone apps replace permanent airport signage?
Apps is not a new topic on our blog, and we will continue the research and keep follow future trends. The article below is a case from Frankfurt Airport, where Erwin Hoffman, business development manager, talks about using apps in the airport and future trends. Frankfurt Airport has big success with the app. Since its introduction in August, more than 50,000 iPhone users have downloaded it, and between 2,500-3,000 passengers make use of it on a daily basis.
Quotes of Erwin Hoffman from the article:
“It will always be the case that you need signage,”
“Airports are very busy places and people can be very stressed out if they’re rushing for a flight. If you’ve got an electronic guide, this can make the process easier but it should be used to supplement signage, not replace it. In fact, if anything, airports should focus on continuing to improve signage.”
“I once heard someone say in a discussion that the smartphone will become a remote control for your life, and to an extent, I agree with this.” “Even if it won’t become the primary means of airport wayfinding, the smartphone app can still play an integral role in the overall airport experience.”
You can read the rest of the article here:
http://www.futuretravelexperience.com/2011/10/can-smartphone-apps-replace-permanent-airport-signage/
Travel industry and social media
This presentation deals with the travel industries and social media and tries to explain that the online communities are very important to them, how this industries use social media... How the travel industry can maximise the power of social media
The 5 Stages of Travel by Google
Google will became a main actor of travel.
Google has the power of information and is the company that best knows the needs of customers who travel. By mixing several technologies including Google Maps, they built and improve an application to travel which will myabe completely redraw the travel industry in few years.
Global travel & tourism growth estimates downgraded for 2011-12
The global Travel & Tourism industry will grow more slowly in 2011 and 2012 than previously indicated, according to the World Travel & Tourism Council. (WTTC)
However, as can be seen in the diagram below the long-term forcast still looks bright.
For more information visit; http://www.4hoteliers.com/4hots_nshw.php?mwi=9275
Goggles : a new tourist guide !
Did you ever ear about Goggles ? This application for
Android, created by Google and launched at the end of 2009, can be a new
tourist guide type. It enables to make a research in Google by taking a photo. Imagine
we are visiting a city abroad, and we want to have some information about a
monument we are looking. We just take a photo of it and Goggles will find some
links. Goggles can also be used for translation or to convert money. Well, it
can be very useful for travelers !
But just look at these two videos.
This video present you how this application work :
This video is a concrete demonstration of Goggles :
But just look at these two videos.
PATA & Dragon Trail
The Pacific Asia Travel Association has signed a PATA Preferred Partner agreement with Dragon Trail, an award-winning digital marketing and travel technology company in Beijing.
The agreement aims to strengthen cooperation in the development of digital marketing, social media, and to support PATA’s activities in China.
The agreement aims to strengthen cooperation in the development of digital marketing, social media, and to support PATA’s activities in China.
“The understanding of China’s social media, online marketing and mobile is critical to the success of any travel industry brand. Dragon Trail’s focus on China, travel and digital will help PATA communicate with existing and prospective members to help build their business. The partnership is important, especially with the launch of the new PATA China Chapter later this year,”
/Mr Stu Lloyd, Senior Director, PATA
“We are very pleased to enter into a preferred partnership with PATA at a time when the travel world is looking to China. We are seeing a shift from traditional cookie-cutter tour groups to a new generation of Chinese traveller who wants individual and personal travel experiences. Partnering with PATA presents an important opportunity to educate international travel organisations about these emerging trends, and help leverage digital channels to seize the opportunity,”
/Mr Jens Thraenhart, President and Co-Founder of Dragon Trai
Source : Dragon Trail
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