What do customers want?
We have identified 4 main reasons why consumers may prefer online travel agencies insteade of booking their trip on their own, for instance through an airline site .
1. Quick and easy comparison of not just fares but itineraries on many different airlines at a glance.
2. Flexible date searches over a longer time periode.
3. Agiencies offer packages, were for instance a hotel plus a flight can be bought for half of what the flight alone costs. However today som airlines companies like SAS are trying to copie the concept of an agency.
4. For consumer that feel overwhelmed of all the information you can search on the internet an agency is a easier and faster way for them to find their trip.
We have identified 4 main reasons why consumers may prefer online travel agencies insteade of booking their trip on their own, for instance through an airline site .
1. Quick and easy comparison of not just fares but itineraries on many different airlines at a glance.
2. Flexible date searches over a longer time periode.
3. Agiencies offer packages, were for instance a hotel plus a flight can be bought for half of what the flight alone costs. However today som airlines companies like SAS are trying to copie the concept of an agency.
4. For consumer that feel overwhelmed of all the information you can search on the internet an agency is a easier and faster way for them to find their trip.
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